Business Insights & Resources

Why Artisans and Organizations Need to Attend Create Lynchburg

Posted by Lynchburg EDA on Jan 3, 2018 3:15:00 PM

Ready to turn your creative idea into a thriving business? If you are a local artist or maker with a desire to start a creative business, then Create Lynchburg is an event you do not want to miss. Read below to discover why you need to attend this year’s event.

Learn How to Fuse Art and Business

Art is powerful when partnered with business. Whether you own a handcrafted goods business or are a painter looking to start selling your pieces, your product or services can flourish with an understanding of business skills. In the Create Lynchburg sessions, you will be equipped with practical business lessons to support your creative pursuits. Plus, you will learn important financial tools and advice, which can help start or supplement your business efforts. 

Understand the Power of Impactful Digital Media

Digital media is always evolving, which means there are always new opportunities to advertise your business. Today, digital media takes the form of content such as graphic art, videos or photography. Yet, one of the most common mistakes business owners make is not fully optimizing on their digital media efforts. During the Create Lynchburg conference, the speakers will guide you through understanding the impact digital media will have on your business and how to produce it successfully.

Discover the Proper Channels to Market Your Passion

Your craft deserves to be showcased—not hidden. Today, the current market is saturated with different media to promote your creative business. However, the challenge is identifying which outlets are best to reach your target audience. Additionally, not all media channels will achieve the same results. Below are a few questions to consider:

  • How are customers hearing about your business? (Through internet searching, social media or referrals?)
  • Which social media sites are best to market your product or service?
  • Which is the best ecommerce site to sell your retail goods? (Etsy, eBay, etc.)

If you want to learn more about this topic, be sure to visit the correlating sessions.

Hear From Industry-Leading Voices

We make it a priority to bring in impactful conference speakers. In fact, we make sure to include speakers from different industries and backgrounds so that you can hear unique perspectives and advice. In prior conferences, we have gathered speakers who range from actors, musicians and directors. We also incorporate leading local business owners and financial consultants so that you can learn more about making your business thrive in Lynchburg’s market and economy.

Socialize With Like-Minded Local Artisans

Creative ideas emerge in a collaborative environment. Come meet local creative peers like yourself who want to contribute to the local business community! The conference is proud to provide an educational hub for these creative entrepreneurs throughout the region:

  • Painters
  • Musicians
  • Handcraft artisans
  • Photographers
  • Videographers
  • Graphic Designers

During the conference, we provide times to decompress, meet other local artisans, and opportunity share your thoughts with others.

Gather the Tools Needed to Launch your Business

Your idea is the driving force behind your business. But we will help provide the practical tools needed to get started. The speakers will cover various topics and points of discussion that will give an overview of what steps you will need to take to launch successfully.

Ignite Your Creativity

The goal is to see your creative endeavors soar! However, maybe you’re not sure what your creative business will be—that is ok! If you are a creative individual that is looking to start your own artistic business in the future, then you are welcomed to join. There is plenty of informative sessions, thoughtful discussion and resources to help spark your own ideas.

It’s time to launch your creative business, and we want to be there to help! Be sure to join us for the next Create Lynchburg conference on February 24, 2018. Learn more about this exciting event by visiting the website. Be sure to also check out the Create Lynchburg Facebook event page as well as the Academy Center of the Arts.